Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from memorycardsdirect.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.

  • Log files – Track actions on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

  • Name

  • Billing and shipping address

  • Payment information (including credit card numbers or other payment method details)

  • Email address

  • Phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

  • Fulfill orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices and/or order confirmations)

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising related to our products or services (when in line with your preferences)

We use the Device Information to:

  • Help us screen for potential risk and fraud (especially your IP address)

  • Improve and optimize our Site (e.g. generating analytics about browsing behavior and campaign performance)

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with trusted third parties to help us provide our services. For example:

We may also share your information to comply with legal obligations (e.g., subpoena, court order, or legal request), or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to deliver targeted ads or marketing communications we believe may be of interest to you. You can opt out of targeted advertising via:

You can also opt out via the Digital Advertising Alliance’s portal: https://optout.aboutads.info

DO NOT TRACK

Please note: We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a UK or EU resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

We process your information to fulfil orders and contracts (such as processing your payment or shipping your purchase), or otherwise to pursue our legitimate business interests. Your information may be transferred outside Europe, including to Canada or the United States, in compliance with data protection regulations.

DATA RETENTION

We retain your Order Information for our records unless and until you ask us to delete it.

CHANGES TO THIS POLICY

We may update this policy from time to time to reflect changes in our practices, legal obligations, or other operational reasons.

CONTACT US

For more information about our privacy practices, or if you have questions or concerns, please contact us at:

124 City Road, London, EC1V 2NX, United Kingdom

Email: contact@memorycardsdirect.co.uk